Aspira And Gs Astra Win Another Top Brand Award In 2021

03 September 2021

JAKARTA: After being absent in 2020 due to the outbreak of the Covid-19 pandemic, in 2021 the Top Brand Award held again which is divided into three phases. In the second phase, which was held in July 2021, Astra Otoparts through its 2 brands, namely Aspira and GS Astra, won in three categories.

For the 9th time since 2012 GS Astra won the Top Brand Award for the Automotive Battery category in first place with a Top Brand Index (TBI) of 57%. While ASPIRA for the 5th time since 2016 has won the Top Brand Award for the Motorcycle Gear Set Category in first place with a TBI of 42.6% and for the first time in 2021 won the Top Brand Award for the Motorcycle Tyres category in third place with a TBI of 12.2%.

The Top Brand Award uses a survey methodology conducted by Marketing Magazine and Frontier Group in a total of 15 major cities in Indonesia to measure three Top Brand parameters, namely Top of Mind (the brand that was first mentioned), Last Usage (the brand that was last used), and Future Intentions (brands that you want to reuse in the future).